Ah yes, a vomit of photoshop, target marketing to the max, poor product placement, celebrity sponsorship, fashion forward bleh and an obligatory sexual overtone. Whoever Maeil Café Late Americano Dutch hired to roll out this spread was a douche. Suure, I like to wear sheer veils, undress my ridiculously ripped body, and wipe my brow with my favorite coffee brand… but this is just too much. From a business standpoint it’s slightly annoying that people in my field can crank out concepts that miss the mark entirely. From a consumer standpoint I think it’s fucking hilarious that ad agencies think people will buy this shit based off their crappy ads. On the other hand, it also saddens me that people actually buy this shit based off their crappy ads. I keep looking at these pictures thinking to myself, maybe I’m being too critical, but no, they really are ridiculous.
* 20 minutes later- After further review of 2AM’s sultry coffee editorial, I’ve decided ridiculous means fucking awesome.
Fail to Americano Dutch and their brainstorming sesh, win to my amusement and sexual coffee fantasies.
